WHAT IS VITRINA?
En Español, a "vitrina" is a display or showcase. The Vitrina Music & Culture Festival will deliver a series of events to do just that, be the premier San Antonio arts showcase.
Vitrina has a vision to develop into a full-scale national festival, convention and expo based in San Antonio to celebrate the mezcla of Hispanic culture, music, art and film found in South Texas and throughout the nation.
Vitrina aims to fit into municipal policy and programmatic efforts toward creating the city of the future while keeping true to the heart of San Antonio. The dual-goal for Vitrina is to serve as a local event representing homegrown ingenuity and originality as well as a larger showcase inviting the world to San Antonio to celebrate the best in Latino creative arts.
Vitrina will have an all-embracing sensitivity for the arts and ideas, with Hispanic culture and ideals weaved throughout the event. At its core, Vitrina will exemplify the meaning of Latino roots by demonstrating our warmth, inclusiveness and ambition.
The event will bring the outside world to San Antonio for a close-up view of our city as a superb lifestyle and entertainment district. All while striving to increase the city’s status as a destination for diversity and creativity.
HOW IS VITRINA HAPPENING?
As an emerging startup, Vitrina is taking a "soft launch" approach made possible through a working partnership with the City of San Antonio’s Mission Marquee Plaza. In September, the inaugural event will take place as a Hispanic Heritage Month Celebration featuring the Selena movie, musical performances and other interactive workshops. The second event in the series will take place in late October to honor the Dia De Los Muertos tradition. All events are free to the public.
In order to achieve the larger vision above, the partnership with Mission Marquee is serving as an incubator for Vitrina and as a platform for the first series of public productions by the festival before growing to bigger independent events.
Located near Mission San Jose, a UNESCO designation as a World Heritage site, Mission Marquee Plaza is an area rich in history and culture and is considered to be one of San Antonio’s iconic gems. For generations, many families in San Antonio and from the South Central Texas region gathered at the site to watch movies when it served as the Mission Drive-In Theater.
Mission Marquee Plaza serves the community as a meeting place to enjoy various outdoor activities throughout the year including festivals, film screening, arts & culture events, open-air markets and more.
WHO IS VITRINA?
Vitrina is created and led by Enrique Cortez, President of Enitial Advanced Communications. Along with a group of private and nonprofit collaborators, Enrique brings forth the concept of Vitrina after fifteen years of experience in communications, marketing, public relations and event management. A portion of the proceeds will be allocated to benefit local community groups.
A continuously innovative and passionate advocate for the arts in San Antonio, Andy Benavides, of 1906.studio, serves as the festival’s creative director and spiritual guru.
Serving as Vitrina’s nonprofit financial agent, Supporting Multiple Arts Resources Together (S.M.A.R.T.) is a 501c3 organization that has been building community through the arts. Utilizing educational outreach, community engagement, exhibitions & residency programming S.M.A.R.T. engages, grows and nurtures community every day.